.2024 has been an unstable year for adtech funding.U.S.-focused adtech startups, when adapted to running into billions in financial backing every year, have raised virtually $360 thousand up until now this year, placing it on the right track to become the industryu00e2 $ s slowest year in over a many years, per Crunchbase records. That stagnation is due to market saturation, increased governing stress, and also economic uncertainties.ADWEEK consulted with five VCs who remain to buy adtech firms, in spite of these problems, regarding what they are searching for as well as what they stay clear of. Perhaps unsurprisingly, these clients are targeting possibilities in privacy-focused modern technologies and also industry-specific areas such as hooked up TV.